Some Fundamental Concepts About Your ACT! Database
What is ACT?
- Act is a database program that has been designed to track contact between you and your clients,
prospects and suppliers and any other person of relevance to the business.
- It has been developed over 20 years and remains the leading program in its category with more than
5 million users internationally.
- A strength is its full integration with office tools such as word processors, spreadsheets and email programs. Its power is expanded with hundreds of add-on products. A way to describe how ACT can work in the business is to view it as the central data storage and coordinating system for all communication and marketing activities in the firm. It is the place where staff share their activities, communications and activities with prospects and clients.